What is the deal with every television commercial, radio spot, and news story mentioning 'this terrible down spinning economy'? It is depressing! The goal right now is to jump start the economy with consumers purchasing 'american' products right? Well when all the media outlets are talking about how bad the economy is and how it is not getting any better the last thing I want to do is go out and spend more money. What an interesting experiment this would be....If all the media outlets stopped covering the depressing economy for just one week would spending go up? I bet it would! The media is so powerful, it could help get us out of this crisis. 

Therefore, we need to stop using phrases like 'these tough times'. This article talks about this concept ..... http://tiny.cc/5xDoL

Twitter ...

Social Media is becoming one of the most important avenues for marketing and public relations. I have been  using facebook and YouTube for years, but I just recently joined Twitter. A few weeks ago I was at am information session at Beehive PR. This is a great agency by the way! I asked a question about Twitter and how public relations professionals have been using it since I had yet to find the importance or significance of it. Our host gave me a fantastic answer and I joined Twitter right away! I also just recently read this post about Twitter and thought it was interesting insight into the marketing work behind Twitter.

http://www.beehivepr.biz/thebuzz/2009/03/26/making-the-jump-to-twitter/

Enjoy!

Where's My Fifteen Minutes?

Where's My Fifteen Minutes by Howard Bragman should be read by anyone and everyone! I don't care if you have been in PR your entire life or if you are a student just begnning to learn to ropes, this book could be helpful to anyone. Where's My Fifteen Minutes goes into the basic first steps one should take to get the attention they desearve. He uses examples from his own life, the good and the bad. He speaks the truth, telling us what works and what does not. It is a quick and richly entertaining read.